Sunday, October 01, 2006

Scooped again

I see that Simon & Schuster's saboteur (or the NY Times' intrepid spy) has struck again, as details from Bob Woodward's new book--then embargoed until tomorrow--saw light in the Times and elsewhere on Friday, with the book itself reviewed by Michiko Kakutani on Saturday (you might remember when she scooped the world with a review of the last Harry Potter on the day of its publication). I like this piece of understated advice: "Howard Rubenstein, a public relations executive familiar with roll-out campaigns like this one by Simon & Schuster, said that controlling such information 'really doesn’t work anymore.'"

3 comments:

Kelly Fineman said...

You'd think that publishers might figure out that they shouldn't send the stuff to the NY papers ahead of time unless they really don't care about them rushing the release. Or unless they secretly want the "extra publicity" they get by being outraged about the early review.

rindamybyers said...

Ah, I feel like being irreverent again reading about the hilarious puffy stuff that does go on in the wide world that I didn't know anything about until I started readin' Roger...

The following quote seems apt enough:

"I'm going to huff...and I'm going to puff...and I'm going to blooooooow your house down..."

Anonymous said...

actually the Times said their reporter bought a copy of Woodward's book in a NYC store - and the Daily News did the same. So much for "embargos".