I'd like to take a moment to thank HarperCollins for putting a nail into the coffin of a word that's long outlived its usefulness. Explaining their plans to publish a series that will provide opportunities for product placement, Harper children's boss Susan Katz explains:
“If you look at Web sites, general media or television, corporate sponsorship or some sort of advertising is totally embedded in the world that tweens live in. It gives us another opportunity for authenticity.”
So that's what we're calling it now.