What I notice is Scholastic's need to stick their logo front and center on every cover, no matter what else is going on in the image. That's one of those ideas that only a marketing department (as opposed to a potential book buyer) could love.
Okay. So maybe I did ruin my iPhone. But I fixed it with a blow dryer. And maybe I did wipe out my Mac twice in 24-hours, but I love Apple even if it doesn't love me.
However, if I were to get a free Mac, I'd hand it over to the mega-talented Elizabeth Parisi, the cover designer.
(BTW, the red Scholastic mustache was eventually reassigned to another place.)
FYI, Hardcover copies of Lisa's (or any author's) books, published by Arthur A. Levine Books, do NOT have the red bar logo on the front. That is a design element of most Scholastic paperbacks.
I thought you guys would be busy speculating on the title of the book with the orange case in the Apple ad. At any rate, it's nice to see Urkel getting some work.
I've been the editor in chief of The Horn Book, Inc, since 1996; previously editor of The Bulletin of the Center for Children's Books and a children's and young adult librarian. Received my M.A. in library science from the University of Chicago in 1982 and a B.A. from Pitzer College in 1978.
10 comments:
What I notice is Scholastic's need to stick their logo front and center on every cover, no matter what else is going on in the image. That's one of those ideas that only a marketing department (as opposed to a potential book buyer) could love.
Well, not Lisa Yee so much as the photographer and designer.
right on, anonymous, for noting the cover designer should be getting the free mac.
If you knew Lisa's history with Apple products, you might think twice about that.
Okay. So maybe I did ruin my iPhone. But I fixed it with a blow dryer. And maybe I did wipe out my Mac twice in 24-hours, but I love Apple even if it doesn't love me.
However, if I were to get a free Mac, I'd hand it over to the mega-talented Elizabeth Parisi, the cover designer.
(BTW, the red Scholastic mustache was eventually reassigned to another place.)
FYI, Hardcover copies of Lisa's (or any author's) books, published by Arthur A. Levine Books, do NOT have the red bar logo on the front. That is a design element of most Scholastic paperbacks.
I thought you guys would be busy speculating on the title of the book with the orange case in the Apple ad. At any rate, it's nice to see Urkel getting some work.
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