I see that PW has followed up on Betsy Bird's thoughts on the Amazon Vine program; their speculation that membership in Vine might be a perk for good customers is intriguing if not substantiated. What seems oddest to me is that this program--for which publishers and other producers pay for the privilege of having their products evaluated--is being criticized for eliciting cluelessly negative reviews, which does not seem to serve the purposes of either publishers or Amazon. It's not like the books don't otherwise get customer reviews, but perhaps the Vine reviews post early enough so that any early buzz they provide outweighs what they actually say?
Vine reviews, customer reviews, and, sorry, blog reviews--they are all too damned long. That's the problem I have with 'em. Just because the technology allows one to prattle on forever should by no means encourage one to do so. The one Amazon review I remember appreciating was a negative review of a recording I adore, Adam Guettel's musical Floyd Collins. It read, in its entirety, "Too much yodeling."